Amazon PPC tools built by a seller, for sellers

I started selling on Amazon in 2018. Like most sellers, I quickly learned that PPC was essential — and equally quickly learned how easy it was to burn through ad budget with nothing to show for it.

The existing tools frustrated me. Some were built for agencies managing hundreds of accounts, packed with features I'd never use. Others promised "AI optimization" but were really just simple rules wrapped in marketing speak. Most didn't even consider whether a sale was actually profitable after COGS and fees.

What I needed was simple:

• Know my true break-even point for every product
• Bid based on actual profitability, not arbitrary ACOS targets
• Adjust automatically when inventory runs low
• Stop paying for visibility I already had organically
• Understand exactly why a bid was changed

I couldn't find it, so I built it. Shurq started as a spreadsheet, evolved into a Python script, and eventually became the platform you see today. Every feature exists because I needed it for my own business first.

Shurq wasn't designed in a boardroom or spec'd out by product managers who've never managed a campaign. It was refined through years of running my own Amazon business — through Q4 inventory crunches, algorithm changes, and those 3am moments when you realize your best-seller is hemorrhaging money on a keyword you forgot to check.

The Profit-First Bidding algorithm came from a simple frustration: most tools optimize for ACOS without knowing if that ACOS actually leaves you with profit. A 25% ACOS sounds great until you realize your margins are only 20% after fees.

Features stay in the product only if they genuinely help make better decisions. If something doesn't pass that test, it gets removed — regardless of how "cool" it might look in a demo.